竞争定位是指为突出本企业产品与竞争者同档产品的不同特点,通过评估选择,确定对本企业最有利的竞争优势并加以开发。
Today’s business strategy has been shift from the competitive positioning theory which is adapt to environmental change theory-based to "create and control the future"-based competition theory.
如今的企业战略理论已经向适应环境变化为主的竞争定位理论转向以"创造并驾驭未来"为主的竞争理论。
参考来源 - 企业战略理论发展述评·2,447,543篇论文数据,部分数据来源于NoteExpress
定位市场营销理论中的一个重要概念,分析定位的本来含义,研究市场定位?产品定位和竞争定位三者的逻辑关系,具有重要的学术价值。
It is of importance in academic aspect to analyze the original meaning and to probe into the logic relationship among market positioning, product positioning and competition positioning.
在涉及的问题方面,我们要着重探讨您所面临的困难,进行行业分析,确定竞争定位,更重要的是要讨论“终极游戏”,即贵企业的总体目标。
Amongst other things we will explore your key frustrations, an industry analysis, your competitive positioning and most importantly the "end game" i. e. the overall objective of your business.
最后,我们想对所有学生定位,这样一来如果你们喜欢,你们就可以轻松地竞争办公室和暑期工作之类的。
Finally, we want to position all students so that you can easily, if you like, compete for things like your office and summer jobs.
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