我想借此机会概括介绍一下近几年来BBC在面对迅速变化的受众需求、激烈的竞争和新兴技术时，总结出的某些思路。
I would like to outline some of the thinking that's gone on in the BBC over the last few years in the face of rapidly changing audience demands; fierce competition and fast-emerging technologies.
在这种情况下，你也许会考虑一些设计思路，这些思路能够将你区别于你的竞争者。
In this case you might want to consider some design approaches which will set you apart from your competitors.
如果你的竞争者开着一家咖啡馆，里边有种类丰富样式不同的饮料和食物，那就把思路集中：只需提供一种咖啡，但要让它与众不同。
If your competitor has a coffee shop with a wide array of beverages and food items, narrow it down: offer just one kind of coffee, but make it amazing.
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