再次，研究报刊媒介的社会传播效果，考察报刊传媒的传播机制和对受众的影响。
Thirdly, researching the media's effects, we must consider the media mechanism and audience acceptance.
要想控制传媒的消极作用，就必须提高传播效果，加强社会控制，加强对青年的媒介教育。
It 's necessary to improve the effect of propagation in order to control the negative effect and strengthen the society control and the medium education for the youth.
在如今传播过度的社会，要靠不断不断的重复来达到这一效果。
In today's overcommunicated society, it takes endless repetition to achieve this effect.
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