下午3：15我会在“公关，社交媒体和搜索”座谈小组讨论它们之间的共同之处和这些受赞许的方法的未来。
I will be on the "PR, Social Media and Search" panel at 3:15 to discuss the intersection and future of these complimentary channels.
我们不应该只为了流量和搜索煞费心机，还应该考虑一下在社交媒体上的用户认知度。
Rather than just jockeying for traffic and search, we should also consider social media mindshare. But honestly, what could possibly be a metric for mindshare?
谷歌的社交媒体业务有两个目标：一方面是遏制Facebook的发展势头；另一方面则是利用Google +收集的数据来改善谷歌的搜索、地图服务和广告等业务。
Google has two goals with social media: One is to slow the momentum of Facebook; the other is to use data from Google + to improve things like search, maps, and ads.
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