从预设的角度对广告语言进行研究是近几年提出的一个新观点。

To study advertising language from the perspective of presupposition is a new approach in recent years.

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因此，从语用预设的视角研究广告语言是很有意义的。

Therefore, it is of great significance to study advertising language from pragmatic presupposition perspective.

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弗雷格、罗素和斯特·劳森最早对预设问题作了研究，从此引起了人们对预设问题的浓厚兴趣。

At first, Frege, Russell and Strawson studied on the question of presupposition, from then on, the question of preposition caused people to take a great interest.

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