本文首先明确了客户知识价值的定义,然后提出通过客户知识能力和知识交流意愿两个指标来度量客户知识价值。最后分析了客户知识价值在客户生命周期内的变化趋势。
At first, the authors define the concept of customer knowledge value, and then put forward the measurement through measuring customer knowledge capacity and intention of knowledge communion.
我们以这张地图作为象征,表达建立一个遍及世界各个角落,智慧交流、知识分享,创造协作的网络的意愿。
We may take the map as a symbol, to express the wish of making a creative collaboration network all over the world, to share wisdom and knowledge.
以新知识武装自己,明确自己的合作意愿,你能重新审视自己的品牌,主动与对方交流,在必要时申请援助。
Armed with new knowledge about who you do and don't want to work with, you can revisit your branding, up proactive communication, and apply the bandaid when necessary.
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