科斯韦有些认为在中国市场的迟到者，相比其他国际直销公司如安利。
Cosway is somewhat considered a latecomer in the Chinese market, compared with other international direct-selling companies such as Amway.
第二部分分析了安利人际传播的特点，肯对了人际传播在安利直销组织中的重要作用。
In the second part, through analyzing the character of Amway in China, shows interpersonal communication playing important role in direct marketing.
安利公司是一家传统的直销企业，1992年进入中国内地市场。
Amway is a conventional Direct - Selling enterprise, which entered into Chinese marketing in 1992.
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