第二部分分析了安利人际传播的特点，肯对了人际传播在安利直销组织中的重要作用。
In the second part, through analyzing the character of Amway in China, shows interpersonal communication playing important role in direct marketing.
无论是为品牌传播、自我推销、直销、活动等，为了推广而使用它们是由一个简单而常见的宣传方法。
Whether they are used as Brand Communication, Self-Promotion, Direct Marketing, Event Campaigns, etc. they are made for one simple, common reason - for promotion only.
而且还以电视直销为例，就新兴渠道品牌传播互动模式进行了探讨。
This article also introduces the case of television direct sale to discuss the interactive dissemination of the brand in the traditional channel and new channel respectively.
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