消费者营销的目标是大量的人口统计群体，主要通过大众传媒和零售商，而企业营销中买卖双方的谈判过程更加私人化。

While consumer marketing is aimed at large demographic groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.

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中国网络游戏开发商盛大游戏12日正式宣布，将收购全球领先的网页游戏分销平台——美国麻吉传媒公司，朝建立全球网游媒体平台的目标又迈进了一步。

Shanda Games, a Chinese online gaming company, said Tuesday it will acquire US-based Mochi Media, a leading platform for distributing browser-based games, in its latest move to expand worldwide.

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大众传媒在发挥其作为公共空间的功能时，始终把公共利益的实现作为其目标，全文写作过程中也基本上坚持了这一基本观点。

The populace media displays the function of public space, takes the public interest realization throughout its goal, the full text writing process basically has also persisted this basic concept.

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