这些“广告版游戏”变成了公司病毒行销战的主题，就好像汉堡王和英特尔的案例那样。
These “advergames” have become a staple of viral marketing campaigns for firms such as Burger King and Intel.
Farley先生曾靠社会媒体和病毒营销手法[称基因行销或核爆式行销，是一种讯息传递策略，通过公众将信息廉价复制，告诉给其它受众，从而迅速扩大自己的影响。] 来产生令人兴奋的事情和提高知名度。
Mr Farley has used social media and viral-marketing techniques to generate excitement and name-recognition.
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