电梯简报的目标,永远都不会是达成最后的协议或买卖。
The objective of an elevator speech is never to actually close the deal or make the sale.
你在电梯简报里所传达的小小讯息,将有可能带来大大的效益。
An elevator speech can literally deliver a small message which has a big impact.
有时候,电梯简报可以开启一大契机,让你稍后再做进一步的行销,我称之为“电梯简报效用”。
Sometimes delivering an elevator speech can lead to a huge opening you can fill later on—the "Elevator Speech Effect".
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