但是营销专家知道，消费者的偏好也由以下因素塑造——我们周围人的评价、社会行为模式以及文化潮流。

But marketing experts know that consumer preferences are also shaped based on the taste of our peers, and on social norms and cultural trends.

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美国如何紧密跟随全球废除死刑的潮流，与其说取决于学术原因，不如说是由情绪原因决定。

How closely America follows the global trend towards abolition will depend less on academic arguments than on emotional ones.

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美国也有两个最重要的年度汽车奖，其中第一个奖项由《汽车潮流》(Motor Trend)杂志的编辑们评选。第二个叫做“北美年度汽车奖”(NACOTY)，由一个50名记者组成的评奖委员会评选。

In the U.S., the two most prominent awards are Motor Trend's, chosen by the magazine's editors, and the North American Car of the Year (NACOTY), selected by a panel of 50 journalists.

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