设计过程是基于情感和理智持续的相互作用。
The design process is based on a constant interplay of feeling and reason.
通过对企业的整体营销活动的决策和计划进行谋划、构想、设计的创造性思维过程，以确保营销策划的程序化、理智化、效能化。
Go on plan, conceive, creative thought process that design through whole marketing decision and plan of activity in enterprise, so as to ensure the procedure, reason, efficiency of marketing plan.
这是一种不顾消费者利益的非理智和短视的设计行为。
This is a kind of design behavior which is irrational lacks foresight regardless of consumer benefits.
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