过度的网络消费对于非理性消费者施加了经济压力。
Excessive on-line consumption will impose much pressure upon some unwise consumers economically.
理性消费者，有品牌忠诚度的消费，不会轻易被说服购买新的商品。
Those wise buyers or faithful consumers will not be easily talked into buying new products.
现有的经济理论倾向于支持乐观派，理性消费者会依据财富变动而对他们长期支出进行调整，而不是悠闲自在的去面对。
Economic theory tends to support the optimists. Rational consumers should adjust their long-term spending in response to changes in their wealth, not the ease with which they can tap it.
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