“现状偏好”是指人类倾向于维持现有的状况。

Status quo bias - the tendency for people to like things to stay relatively the same.

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这里的关键就是，每个个体消费者的偏好并不完全是由其本人决定的，而是会受大多数人以及市场现状的影响。

The point is that individual consumer preferences are often shaped not entirely by the individual, but by the collective preferences of the masses, and by the status quo in the marketplace.

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本文综述了经理人激励的相关理论和管理理论的主要理论，调查了房地产业企业经理人现有激励状况与激励偏好，并就房地产业企业经理人激励现状和改进做出分析。

This paper summarizes part of motivation theories, investigates the status quo and preference of managers of the real estate sector, and analyses the method to mend the incentive mechanism.

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