合资企业是一种特殊类型的战略联盟，是双方独特竞争力的结合、组织资源和技能的平衡。

Joint Venture is a special type of strategic alliance that involves the combination of unique competencies, balancing skills and resources of the participating organisations.

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毫无疑问，如果在你的市场营销中有独特的元素的话，对你的目标客户来说，你的产品就更令人难忘，有竞争力，更加特别。

There's no question that an element of uniqueness in your marketing can make your business more memorable, competitive, and special to your target audience.

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核心竞争力难以被竞争对手模仿，即它应该是十分独特的(普拉哈拉德和哈默，1990)。

A core competence is difficult for rivals to imitate, i.e. it must be competitively unique (Prahalad and Hamel, 1990).

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