随着利率的上升，物价也在一路攀升，如2011年1月，增值税增加了20%，特易购公司的商品也不得不涨价。
As interest rates go up so do the cost of items that Tesco might be buying for instance in January 2011 the VAT is set to rise to 20% making goods more expensive.
这意味了特易购公司需要随时更新它们公司的产品，更新的结果是好是坏取决于其更新的速度，这也和时尚趋势有关。
Changes in Fashion means that Tesco needs to change their products this can be bad but it can also be good depending on how fast it is seen. This also relates to trends.
1995年特易购赶超桑斯·伯利成为一哥，自那以后这家公司通过扩充门面和利用竞争对手的弱点提高了市场份额。
In the years after the firm overtook Sainsbury's in 1995, it gained market share by increasing square footage and taking advantage of rivals' weaknesses.
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