在这一章中具体地阐述了房地产文化策划的流程，包括定位、市场调研、设计与规划、产品设计、营销推广、物业管理。
In this chapter specifically discusses real estate and cultural planning process, including positioning, market research, and design and planning, product design, marketing, property management.
绿色生态住宅小区的开发有其特殊性，需要在从前期策划、规划设计、施工建设、市场营销、到物业管理的全寿命周期内体现绿色生态的开发理念。
Construction of ecological uptown has its particularities. It is necessary to embody the idea of ecology in whole life-span period includes scheme, design, construction, sale and management.
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