吸烟也许会把命送掉，但烟草商清楚，烟瘾是戒不掉的。

Cigarettes may kill, but their makers know that the addiction will last.

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也就是说，一切可以让烟草商看起来是分担公共义务的良好公民的举措，都应避免。

In other words, anything that could make tobacco firms look like decent citizens, doing their bit for public service, ought to be avoided.

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如果烟草商在广告宣称自己的香烟是安全产品，那实际上就是暗示香烟是不安全的，而这可能降低消费。

If a cigarette producer advertises its cigarettes as "safer," it is implying that cigarettes are unsafe, and this could reduce consumption.

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