... 归因理论（attribution theory） 满意理论（satisfaction theory） 黄俊英（2000）认为顾客满意评量模式在经过许多学者的研究之后，主要的理论架构逐渐确立，包含下列四项变数(Churchill & Surprenant, 1982)： ...
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首先对当前顾客满意理论和物流企业顾客满意度方面的研究进行了系统的梳理和分析。
At first, this paper has analyzed customer satisfaction theory and the logistics enterprise customer satisfaction index research and systematic combs.
本文通过顾客满意理论分析了顾客满意模糊性的原因，并提出了基本体验模糊性的顾客满意度评价方法。
This thesis analyse the reasons of the fuzzy based on the theory of customer satisfaction, and discuss the evaluating method of customer satisfaction index based on the fuzzy experience.
但是我们的出发点是假设在这一理论中消费者不犯错误，他们只选择最令他们满意的商品。
But our starting point is to consider theimplications of a theory in which consumers don’t make mistakes, but make choicesthat give them the most satisfaction.
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