针对营销渠道绩效评价的方法提出了优化措施，并对改善渠道绩效的管理提出了改进建议。
At last, optimization measures have been proposed to improve the performance evaluation methods and the performance management of the marketing channels.
本文的研究结论将会对中国电信陕西公司营销渠道的构建、改进及其渠道绩效评价工作起到一定的参考作用，帮助其获取持续竞争优势。
The paper can help Shaanxi Telecom to build and improve their marketing channels , to improve channel performance evaluation to have a sustainable competitive advantage.
主要探讨了企业在设计或改造现有的营销渠道时如何对中间商进行绩效评价的问题。
This paper mainly probes into the problem of how the enterprise to make evaluation of the performance of the middleman in the course of designing and reforming current marketing channel.
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