渠道权力对渠道冲突与渠道满意度产生的影响也存在差异。
The channel power also has different impacts on channel conflict and channel member satisfaction.
渠道成员有效运用渠道权力,对建立良好的渠道关系至关重要。
The channel members use channel power effectively, which is of utmost importance for the establishment of a good channel relationship.
其中关于市场渠道权力的文献回顾为本次研究奠定了坚实的理论基础。
A review of literature on marketing channel powers provided the base for the current study.
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