渗透定价（penetration price）是在产品进入市场初期时将其价格定在较低水平，尽可能吸引最多的消费者的营销策略。价格的高低与产品周期相关。它是以一个较低的产品价格打入市场，目的是在短期内加速市场成长，牺牲高毛利以期获得较高的销售量及市场占有率，进而产生显著的成本经济效益，使成本和价格得以不断降低。渗透价格并不意味着绝对的便宜，而是相对于价值来讲比较低
1）渗透定价Penetration Pricing 迅速占领市场Charging a low price in order to penetrate market quickly 阻止竞争对手进入Appropriate to saturate market pri...
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新产品定价 吸脂定价 (market-skimming pricing) 渗透定价(market-penetration pricing) 产品组合定价 同类产品定价(line pricing) 互补产品定价(complementary product pricing) 配套式定价(bundle pricing) 心理定价...
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新产品的定价有撇脂定价、满意定价和渗透定价三种方法。
There are three main forms of pricing for new products, they are skimming pricing, contenting pricing and penetrating pricing.
新产品的定价有撇脂定价、满意定价和渗透定价三种方法。
There are three main forms of pricing for new praducts, they are skimming pricing, contenting pricing and penetrating pricing.
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