商标词的翻译是一种跨文化交际活动，涉及到语言规律、地域文化、消费心理和审美取向等诸多因素。

Translation of brand names is a kind of intercultural communication, which involves language laws, regional cultures, consumption psychology, aesthetic interest and some other factors.

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散文语言的优美性涉及到散文文体及语体的基本特征，本文试图通过对散文语言优美性的研究，来揭示散文创作的一些基本规律。

The elegance of prose is related to its basic style features . The present article tried to do the theoretic study systematically to disclose some basic rules of the writing of prose .

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