consumption downgrading ; consumption downgrade
降级消费 trading down
在最近的经济衰退中，快餐公司招揽了那些再也负担不起在休闲餐厅吃饭的顾客，这种“消费降级”在很大程度上被证明是正确的。
Such "trading down" proved true for much of the latest recession, when fast-food companies picked up customers who could no longer afford to eat at casual restaurants.
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