应用该模型对长春地区三种市售的保健品进行调查评判，研究该地区消费者的保健品购买决策。
The model was used to evaluate consumers' purchasing decision, choosing three kinds of health products were selling in changchun region.
接着详细探讨了消费者购买决策相关理论模型及购买决策过程，设计了符合本研究目的的变量和问卷。
Next, the theoretical models on consumer purchase decision and the process of purchase decision are discussed. And then the variable and questionnaire meeting the aim of this study are designed.
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