将消费者行为理论推广到非完全竞争的买方行为。
The consumer behavior theory is extended to buyer behavior of imperfect competition.
感知风险理论是消费者行为理论的重要内容之一。
Risk Perceive Theory is one of the important aspects of Consumer Behavior Theory.
本文使用消费者行为理论来分析公共品自愿供给中的捐赠行为。
In the paper, we use the consumer behavior theory to analysis the charity giving in the public good's voluntary provision procedure.
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