去年芝加哥大学的研究人员，把焦点由Prius转向另一种消费者所购买的耗油产品。
Last year researchers at the University of Chicago took the Prius down a peg when they turned their attention to another gas guzzling consumer purchase.
问题的焦点是FDA和惠氏公司谁该为警示消费者该产品的潜在风险负更大责任。
The fundamental issue was whether Wyeth or the F.D.A. was most responsible for warning consumers about the potential risks of Wyeth's drugs.
比如采用焦点小组和问卷调查想结合的方式。量化这种影响，提前认识到对消费者可能的反应。
Do enough marketing research -like focus groups combined with surveys -to quantify the impact and get a sense of how customers will react.
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