Unfair act would undermine the fair market order and damage the legitimate rights and interests of other operators and consumers. The latter was referred to as "consumer discrimination".
正当的区别对待行为有利于经营者效益的提高和消费者个性化需求的满足,不正当的区别对待行为则会破坏公平、公正的市场竞争秩序,损害其他经营者和消费者的合法权益,有人将后者称为“消费歧视”。
参考来源 - 论反不正当竞争法对消费歧视的界定和规制（研究生论文）·2,447,543篇论文数据，部分数据来源于NoteExpress
首先，从宏观层面阐释了法律规制消费歧视行为的总体原则，即合法性原则和合理性原则；
First of all, I explain the basic principle of regulation from the macro-level. These are the principle of legality and the principle of rationality.
最后，在分析我国竞争法立法价值取向和法律设置的基础上，提出规制消费歧视行为的立法建议，以期对我国公平市场竞争秩序的建立有所裨益。
Thirdly, I point out several acts should not be ruled by the anti-unfair competition law. Finally, I propose the legislative proposals in order to establish a fair and just market order.
这种价格歧视可能使某些受到优待的消费者在市场中处于优势地位从而损害市场竞争。
This kind of price discrimination may hurt competition by giving favored customers an edge in the market that has nothing to do with the superior efficiency of those customers.
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