然而,互联网已经基本上将成本降为零,消费者越来越倾向于根据消费和服务上的最佳性价比来做生意。
However, the Internet has essentially driven switching costs to zero, and consumers increasingly decide to do business with whichever firm is able to provide the best cost for the best service.
广告告诉消费者产品和服务的存在及其好处,并试图说服他们进行消费。
Advertising informs consumers about the existence and benefits of products and services and attempts to persuade them to buy them.
这些组件可以完成一组消费者和服务提供者之间细小、有用、灵活的操作。
These components can do a range of small, useful, flexible operations between a consumer and a service provider.
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