不少企业只想着如何尽快地把产品卖出去，钱一到手就算万事大吉，很少想到卖出去之后怎么办。现在，情况越来越不同了。企业家们已经开始重视消费者，把消费者当作企业的一笔重要资源。和土地、劳动、技术、资本等生产要素一样，消费者能为企业创造价值。
品牌竞争力同品牌资产价值一样，是评价市场上消费者资源的重要指标。
Brand competitiveness, as brand value of the assets, is an important indicator of consumer resources in the market.
经济恢复需要依靠占第三季增长的三分之二的消费性开支，但是汽油带走了越来越多的消费者资源。
Recovery remains reliant on consumer spending, which accounted for two-thirds of third-quarter growth. But petrol is absorbing a rising share of consumer resources.
增加我们从消费者经济中转移到垃圾堆或废品堆的自然资源的数量和速度。
Increase the volume and the speed with which we move natural resources through the consumer economy to the junk pile or the waste heap.
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