与此同时，海尔品牌定位也由功能性品牌提升到形象性品牌，并向体验性品牌迈进。
Meanwhile, the Haier brand "s positioning is also promoted from the useful brand to the vivid brand, and makes great strides forward to the experience brand."
今天上午，由海尔人自己写的《海尔人话海尔》、《海尔的故事与哲理》和《海尔品牌之路》三本书举行了首发式。
They are What Haier People say about Haier, Stories and Philosophies of Haier and The Road Towards Haier Brands.
海尔品牌的成功来源于企业内部对品牌认识的一致性与外部整合营销传播有机结合，二者都是紧紧围绕者海尔品牌精神来实施的。
It proves that the success of Haier brand lies in the efficient integration of internal coherence and external IMC, which both encircle the Haier's brand religion closely.
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