外部价值取向的活动是达成外部目标的一个方式，其价值在于获得该目标。
An extrinsically valuable activity is a means to an external goal; its value lies in achieving that goal.
听音乐就是一个内部价值取向的活动：我们听音乐是因为我们珍视这种行动，而非由于获取某种外在目标。
Listening to music is an example of an intrinsically valuable activity: we listen to music because we value doing so and not because of a certain external goal.
营销理念是企业营销活动的指导思想和价值取向。
Marketing conception is the guideline and value orientation of marketing activities of enterprises.
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