我们通过展示和演讲活动激励开发者对IBM提供的产品感兴趣。
We excite developers about IBM offerings through presentations and speaking engagements.
只有当消费者被激励并能够经历费力的认知过程时，推理活动才可能发生。
Inferential activity is likely only when consumers are motivated and able to engage in effortful cognitive processes.
2009年12月，各国领导人在哥本哈根会晤时，来自活动人士的有说服力的话语激励他们承诺采取更坚定的行动。
When the leaders met in Copenhagen in December 2009, persuasive words from activists encouraged them to commit themselves to firmer action.
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