广告主打的诉求每年都会改变，要不就是因为有新的企业加入竞争，要不就是上波主打诉求已经不再有效果。
Ad campaigns will change every year, either because a new company gets involved or because the last campaign has run out of steam.
在1985年，女士杂志离奇的致敬，可爱的歌手辛蒂露波是那一年的主打女性。
In 1985, Ms. Magazine pointedly feted quirky, cuddly singer Cyndi Lauper as its woman of the year.
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