一大早Jack就问Tina有没有什么创意，要怎么给这种机油新的品牌特性呢？ brand是指“品牌”，而brand identity就是指“品牌特性”，应该是一种广告术语吧。

How can we give this motor oil a new brand identity?

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从品牌到非品牌关键字组合——如果你只是想通过搜索流量打品牌，那你需要采取一种技术，并且要把你的网站内容进行搜索引擎优化，因为有些事情可能是没有规律性的。

Branded to non-branded keyword mix - if all you're getting is branded search traffic, you'll want to conduct a technical and content SEO audit of your site as something is probably not in order.

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研究的另一个缺陷在于，研究所针对的烟草品牌并没有严格按照市场份额来挑选，或者说这些挑选的烟草品牌不足以代表不同的焦油含量。相反，这些烟草品牌全是简易样本。

Another limitation is that brands for this study were not selected strictly on the basis of market share or to represent a broad range of tar yields, but rather were a convenience sample.

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There's hardly a movie that goes by now that doesn't have products inserted and that's all bought and paid for.

现在已经很难看到一部,没有品牌植入的电影了,这全都是要花钱的

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选