传统的营销组合是基于产品，价格，促销，地点营销策略的有效组合而完成柜台式产品购买。互联网的出现，正改变着我们销售产品以及提供各种服务的方式。

Traditionally the marketing mix is co-ordinated so efficient product, price, promotion and place strategies are developed for products purchased over the counter.

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一些咖啡企业，例如星巴克和肯德基，麦当劳一样，只提供简单的柜台式点单的咖啡服务，缺少和顾客的交流和互动。

Some coffee companies such as Starbucks, KFC and McDonald, only provide a simple single-point counter-coffee service, but lack of communication and interaction with customers.

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用户数量的不断增长以及服务种类的增多使得传统的柜台式客户服务模式无法满足现状，服务模式必须向多元化方向转变。

For the growth of customer scale and service type, traditional counter service mode has been unable to satisfy with the current situation, other service mode must be introduced into this filed.

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