横向营销,是对已知信息的一种重组,通过更富探索性、可能性、诱导性的创新思维,来运作市场;而纵向营销,则要求企业必须首先界定市场,利用市场定义来创造竞争优势。
注重社会实践工作,积极参与横向课题研究,并为房地产企业解决众多营销实际问题。
Focus on social practice, and actively participate in lateral research and marketing for the real estate enterprises to solve many practical problems.
成功的企业家现在想的是“职务营销”和“横向扩展”――换句话说,就是为越来越个性化的市场提供更多的选择。
Successful entrepreneurs think in terms of 'niche marketing'and 'lateral extension' - in other words, providing more choice to increasingly individualised market segments.
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