楼宇电视是指采用数字电视机为接收终端,把楼、场、堂、馆、所等公共场所作为传播空间,播放各种信息的新兴电视传播形态。
重庆公交车移动电视广告,高端写字楼楼宇电视广告,看板宣传。
It will be publicized by more means: the mobile TV on bus, the TV advertisement on the office building and publicity board.
[20]周文娟(2005)。楼宇电视广告分析。当代传播,(5)。
Zhou Wenjuan(2005). Analysis of buildings television advertisements.
楼宇电视、车载电视等一批新媒体的崛起凭仗声光电的多媒体和新奇性特性,更容易吸收受众。
The characteristics of multimedia and novelty TV, mobile TV and a number of new media with the rise of sound and light, more easily absorb the audience.
应用推荐