However, impertinent brand extension strategy can not achieve succeed of new products in target market and will dilute the core brand image and equity.
然而,不得当的延伸不仅无法使新产品成功进入预期目标市场,达到预期效果,更可能导致核心品牌丧失长期建立的专属形象,损害其品牌的整体效益。
参考来源 - 基于品牌形象的品牌延伸效果评估 （研究生论文）·2,447,543篇论文数据，部分数据来源于NoteExpress
如果核心品牌还不够强势，也应该避免品牌延伸。
Extensions also should be avoided if the core brand is not yet sufficiently strong.
即使你不知道腾讯，你也许应该知道他的即时通讯核心品牌——QQ。
Even if you don't know the name Tencent, you've probably heard of its core IM product QQ.
城市品牌定位从层次上可以划分为核心品牌、次核心品牌和要素品牌。
In terms of levels, the city brands can be classified into the core brand, the sub-core brand and the factor brand.
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