要像重视提高能力那样重视树立信誉。
Give just as much attention to building your reputation as you do to improving your abilities.
像所有实体企业一样，电子商务企业要想树立信誉，赢得名声，实现盈利，也需要一样的用心，专注和努力。
Like any real time business, e-business also needs the attention, focus and hard work to establish goodwill, reputation and profitability.
收到任何 这类信函之后，必须 礼貌地及时给予完整的答复，以便树立信誉以及给读信人留下良好的印象。
Any letter of this nature received must be answered in full without the least delay and with courtesy so as to create goodwill and leave a good impression on The reader.
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