...告白受众面临如大水般向他们涌来的告白很少有努力阅读的愿望,多达80%的人仅仅阅读告白的标题[2],被称为标题读者(headline reader),而对绝大大都告白文案而言,标题成了它们独一的表达时机.
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华莱士夫妇都出生于牧师家庭,正如最初《读者文摘》的副标题“little magazine”(小范围读者群杂志)那样,他们对文章有一个明确的要求。
The Wallaces, both children of church ministers, had a clearly defined formula for their "little magazine" as Reader's Digest was originally subtitled.
本周,我们打算请您,我们的读者朋友,为这张图片撰写一条标题以检验这一理论。
This week, we intend to put this theory to the test by asking you, our readers, to write a caption for this picture.
可能你使用的标题不会告诉读者谁发布了帖子,但图像可以。
Though the headline you've used probably won't tell the reader which blog the post is from, the image will.
Now as I mentioned, the title of this piece was originally A Mask Presented at Ludlow Castle, and it seems actually to have been known by the reading public by this title for a good hundred years or so.
现在正如我提到的,这部作品的标题,最初是拉德洛城堡里上演的《面具》,它似乎已经在好几百年前,就因为这个标题被广大读者熟知了。
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