保险金的给付是公司履行保险合同义务和实现生命保障职能的具体兑现，公司应主动地迅速地展开理赔工作，快速结案，要在准确的基础上，力求及时合理，使客户满意。不少公司只注意保险合同推销时的服务，不太重视保险核心服务，这是一种误区。
目的探讨服务营销理念在无偿献血中的应用方法及效果。
Objective To evaluate the effect and method of services marketing concept in volunteer blood donation.
基金公司的营销竞争焦点，将集中在金融服务营销理念与管理水平的差距上。
The focus of selling competition between fund management companies is concentrated on service idea of fund sale and level of management.
商业银行代理开放式基金营销的竞争焦点，将集中在金融服务营销理念与管理水平的差距上。
The contest focus of the commercial bank that acts on behalf of the open fund marketing shall be centralized at the disparity of financial services marketing ideas and management level.
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