决定消费者品牌忠诚度的关键往往是售后服务。
Frequently the after-sale services is the key which decide the brand loyalty for the customers.
如此一来，运营商就很难让客户建立起品牌忠诚度，更不用说向他们推销额外的收费服务了。
This makes it hard for operators to build brand loyalty, let alone sell premium services.
一个示例启动场景是，使用Web 2.0为业务或产品构建一个社区，并以此驱动价值，如提高客户服务和品牌忠诚度。
One example starting scenario is to use Web 2.0 to build a community for your business or products, and drive value, such as improved customer service and brand loyalty.
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