2005年，苹果公司在他们时尚的零售店里推出了电子收据，但当时其他主流零售商认为要模仿这个结账系统很难。

In 2005, Apple introduced electronic receipts at its stylish retail stores. More mainstream retailers found the checkout system difficult to replicate.

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而且，尽管怀疑论者可能对此次合作不以为然，奥斯拉认为使绿色时尚成为主流的任何努力都有益无害。

And while sceptics may frown at the collaboration, Orsola argues that anything that gets ethical fashion into the mainstream can only help.

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在去年成功举办了各种形体服装展示的时尚周活动，来说服主流服装零售商开展大号服装销售业务。

“It just makes business sense,” said Ms. DeVoe, who founded “Full-Figured Fashion Week” last year to press mainstream retailers to embrace bigger sizes.

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