本文从北京奥运会新闻宣传工作的实践出发，就奥运媒体服务工作和媒介引导工作中的经验与特色进行了分析。

Based on the exercice of the news communication of Beijing Olympic Games, the paper analyzes the concerned experience and special characters of the work of service and the conduction of media.

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大厅前台志愿者们用不同语言为来自世界各地的新闻媒体服务，提供场馆与交通信息。

Volunteers serve as front desk receptionist. Media staff from all over the world can get accurate and updated info about the events and transportation in different languages.

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