因此，不管是什么途径来处理消费者的评论，如果你没参与到这种对话之中和接受这种新的信息沟通方式，你的酒店将丧失竞争力。
So, whatever the approach to dealing with consumer reviews, if you are not part of the dialogue and embrace the new information, your hotel becomes vulnerable and irrelevant.
从历史上来看，最有力的新媒体改变了我们认知世界的方式——和我们与他人沟通的方式。
Historically, the most powerful new mediums have changed the way we perceive the world — and how we relate to one another.
发行计划方法阐明了这一点，但对于XP，存在一个涉及到新的沟通方式的先决条件，这个新的沟通方式就是：素材描述。
The release planning practice covers this, but with XP there's a prerequisite that involves a new way to communicate: story telling.
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