即使管理者们知道一个新产品要经历这个周期，他们也无法确定各个阶段将会于何时开始，以及将要持续多长时间。

Even if managers know that a new product will follow this cycle, they cannot be sure when each phase will start and for how long it will last.

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该阶段可定义为一个公司寻找(或开发)新产品的过程.

The phase when a company looks for a new product.

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作为一个新产品，测试阶段无论对于网络公司和监管评估都是必要的。

An exploratory period is necessary for both Internet companies and regulators to evaluate microblogs as a new product.

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