企业文化作为一种企业管理思想和模式，其内涵被简要地概括为企业每个员工的观念、价值取向和行为的外在表现。
Enterprise culture is viewed as a kind of idea and model of management, which is defined as staff's idea, values and external behavior.
同时，广告作为一种文化存在，也在潜移默化地影响着人们的价值取向，引导着人们的行为方式与生活习俗。
At the same time, as part of the social existence, advertisement imperceptibly impacts on people's values, guides people's behavior style and life customs.
中西文化差异导致旅游翻译障碍的因素很多，其中最重要的因素是中西方价值取向、思维方式、行为规范的差异。
There are many factors leading to cultural barriers such as different values preference, different thinking modes and different behavior.
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