整体包装叫完整包装，也叫整合包装，是一种新的包装经营模式。简而言之，就是整合包装正是在整个包装链上，提供完整包装方案，从而达到保护产品的效果。
整体包装便于携带、储藏、运输和销售。
The whole package is convenient to carry, store, transport and sell.
影响产品定位的因素包括产品名称、价格及整体包装的所有元素。
Elements of positioning include the product's name, its price and everything which is included in the total package.
本研究就是围绕地方台专业频道如何利用电视频道整体包装来提升其品牌的竞争力。
This study is the professional channels and local stations around the use of television channels as a whole package to enhance its brand competitiveness.
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